I used an interactive 2-in-1 format: the opening visual grabs attention immediately, then a swipe or tap reveals a second message. It's a simple mechanic that extends dwell time and deepens the brand story without interrupting the user experience.

The result was a high-impact campaign that paired strong visual appeal with performance-led thinking—delivering more within a single premium placement.

What I delivered: Interactive rich media, modular design system, multi-market adaptation